ICANN drives end of Web 2.0 bad spellrs

From the BBC:

The net's regulator, Icann, voted unanimously to relax the strict rules on so-called "top-level" domain names, such as .com or .uk.

The decision means that companies could turn brands into web addresses, while individuals could use their names.

A second proposal, to introduce domain names written in Asian, Arabic or other scripts, was also approved.

The market for namesitting will be somewhat negatively impacted we suspect, and as for Web 2.0 - its a bummr, but its ovr - no more silly spellings anymore, no Flickr, Dopplr etc, unless done for "ironic" post - post modern reasons

Downside is that early days it won't be cheap, no doubt names like IBM etc will be auctioned off at high prices:

However, the cost of setting up a domain - at least initially - will be an expensive business.

"We expect that the fee will be in the low six figure dollar amounts," said Dr Twomey.

Need to pay to be a playr......