Blogging as a Bookmarking function

I was reading the various thoughts on how Bookmarking 2.0 would work post Delicious 2.0's announcement (see my original thought here), and I was especially intrigued by something I saw after that - someone said the now used their bookmarks as part of their content feed onto their various aggregation networks. This seemed to me to be a half-way house solution though - why not just post it on your blog?

And I realised that quite often I do already - a lot of the posts on Broadstuff are around an article that looks interesting, we add some thoughts, and link out to some other supporting articles we find interesting. This way I get to search it in the search engine on-blog, and via consumer search engines rather than relying on the Delicious etc search function. One type of Social Media usurping the role of another.

In that spirit, this article links to Sarah Perez's article on her own blog showing the McCann databook on Social Media (I've embedded its Slideshare version below). I also like how Sarah bookmarks stuff she likes on the right hand side of her blog, rather than in the main content. Will have to cop...I mean flatter that one (Done - see RHS of blog "Bookmarks".)



Now the interesting thing about this is when you go over to Slideshare, it links to a whole bunch of interesting presentations there as well - bonus!

Also, in a piquant own goal, Cow PR admonished large FTSE companies who had not claimed their real estate on Twitter, while failing to not claim their own. Wadds has the story....