The rise and (relative) fall of Online Advertising

Monday, November 17. 2008

The rise and (relative) fall of Online Advertising

More proof that Online Ads will not be the salvation of Ad based startups - Onlien Ad growth has slowed to GDP growth levels, according to recent data. The TechCrunch boyz did a little maths this weekend and found this:

Ad Slowdown from TechCrunch

Sez TC's Erick Schonfield:

For the purposes of this analysis, I took the total advertising revenues from both Google and Yahoo, including their network revenues paid to affiliates, the online revenues reported by Microsoft, and only the advertising portion of AOL’s revenues. There were other companies I could have added, but these four serve as good proxy for the overall online advertising market. Below are the absolute revenue numbers, broken down by company:

No doubt part of the decline is due to the rising dollar value globally, but its a clear trend. Explains why Freemium is the New Free

Posted by Alan Patrick in Online Advertising at 09:04 | Comments (0) | Trackbacks (0)

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