Monday, February 5. 2007
Best Practice: Should you build / buy /add social networking community to your brand?
The key takeaway: If you are really going to build an online social (customer, user, partner) community take a look at some providers instead of building one from scratch. Second, keep it focused. Third and most important, make it easy for people to contribute, collect only as much profile information as needed and focus on keeping the community aligned to a single or two goals max. That's the best recipe to success.Since Om Malik called Social Networks a feature, there has been a lot of debate about whether companies and individuals want to be a part of many social networks. Clearly the average person has a ton of choices.For instance if you look at my day (morning) in the life:1. Wake up: There is a Toothpaste community and also one from P
Weblog: Best Engaging Online Communities
Tracked: Feb 17, 03:11
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