A very good article on GigaOm
over here. (or better still
here) that also pointed
to this Harris Poll. The ones that interested me most were:
The shift to online video is probably overstated - despite roughly the same number of people claiming they do watch TV and YouTube (c 42%), 2/3 say they hardly spend much time watching YouTube at all.
The apparent resistance to pre-roll ads - to quote:
- would visit YouTube a lot less - 31%
- I would visit YouTube a little less - 42%