iPhone as conduit for Web based online video services

The Mobile TV market is moribund - too many standards chasing too few users. And the non standardisation of standards makes the end to end video content production for most mobile phone types totally uneconomic.

However, we think this is about to change. One of the impacts of the iPhone is that it creates a set of de facto standards for online video services to design to – so, for example the Web TV service Joost released an iPhone version of its service on the 29th November 2008. This lets users stream and watch any of Joost's 46,000-plus videos for free.

As one reviewer commented:

“When you load up Men in Black on Joost, it just feels like a whole different ballgame. This isn't a video of a dog on a skateboard anymore. This is real, Hollywood-produced content, delivered to your phone, for free.”

Just add surround sound via stereo headphones (we've heard it trialled, it is stunning what a difference it makes to a small screen picture's "believability"), and I suspect its a game changing experience