Walkürenritt fur 2008

Ad for Siemens Washing machine (seen on TechCrunch) featuring racks of the non-webserver variety

Link:

Now I understand why the Vikings were so keen to go to Valhalla!

(Web 2.0 point - thats an Ad and you watched the whole thing without complaint, right?)

Update - Wrong, as it turns out - for (many of) the women anyway (I don't believe the men who protested ). Though, as Helen Keegan points out ruefully, there were probably women involved throughout the production process.

And, as Janet Parkinson has pointed out before, the majority of buying decisions on web are made by women, and certainly the majority of people buying white goods are women. So, who was the Ad made for, who was it trying to catch the attention of?

So - two lessons here - it is possible to make Ads people will watch, and it is possible to totally miss the audience - even in cyberspace.