Very interesting use of social media tools.
Tuttlers Christan Payne and Mike Atherton worked with Reuters Head of Mobile, Europe Ilicco Elia to gather questions for David Cameron from the community (aka YOU, or those of us awake on Twitter in this case), asked (a few of) them in a briefing attended by many mainstream media journalists, then broadcast the replies over Web TV in real time.
This is then picked up by yours truly, who can watch it, write an Op-Ed blog post, comment to others via Twitter, or fire a question back to the team in the room. In Real Time:
@sizemore @documentally you can point out that broadband has only moved ahead in countries with major govt involvement (Korea Japan, France)
(those being the Twitternames of Mike and Christian respectively) - their blog presences are also:
Sizemore
Documentally
And I can link back to the recording after writing my piece de resistance
over here....
Future of Media, this is it now.....................
Psst - anyone want to crowd-source the Op-Ed itself