Mobile Advertising on the move....

Mobile Ads from eMarketer

..three important factors are converging to make the mobile channel more attractive to marketers:

- Better Phones: The iPhone represents a radical change in the way the mobile industry works, not only with its design and ease of use, but because it is allowing users to escape many of the restrictions previously imposed by the mobile carriers, opening the device to a wide range of advertising and altering the way users receive and interact with marketing messages.

- Improved Networks: The major US carriers (AT&T, Verizon Wireless and Sprint) have successfully implemented most of their 3G network footprints, resulting in a tremendous amount of bandwidth for the advanced browsers powered by smartphones, shifting the mobile experience closer to the online experience.

- Richer Content: US mobile subscribers increasingly access the Internet from their mobile phones, taking advantage of near-seamless connectivity for e-mail, social networking, games, mobile video and downloaded applications. The expectation now is for an open Internet, not the walled garden of the past.