Wordpress creates another Real Time Ecosystem

Two years ago, if you mentioned Real Time Search, people laughed at you. That was because, except for very specific applications, there was no real time search ecosystem in Consumerville. Twitter changed that. And now, Wordpress has enacted the RSS Cloud feature - RWW:

RSSCloud is an element that's always been present in the RSS 2.0 spec but has drawn new attention with the rise of interest in the Real-Time Web. The element was just added to the WordPress code this afternoon.

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Supporting feed readers will now be able to request updates from WordPress blog feeds as soon as they become available, instead of polling a server periodically to check for updates. (Your blog posts typically get picked up by RSS aggregators 15 to 60 minutes after you posted them - this will change that.) The feature is already being rolled out, several WordPress users report seeing the cloud element in the source code of their RSS feeds.

The return of the Publish/Subscribe (Pub/Sub) model continues unabated.......

Google Reader, the dominant RSS aggregator on the market, began a limited implementation of a related protocol called PubSubHubbub last month. Facebook-acquired FriendFeed worked with Google on that system.

Now RSSCloud has a posse. Half a million blogs are created each month on WordPress and if Google Reader keeps taking its sweet time checking those blogs for updates instead of turning on support for RSSCloud, it's going to look slow as molasses.

In other words the blogosphere will now increasingly coalesce into a real time media ecosystem as well, because why would you wait 2 hours for your blog to be picked up. Which makes our piece yesterday on Technorati all the more poignant - someday, me boys, this should all of been yours....... Still could be, of course, but they are going in a different diretion.