Sex sells....or does it?

Tuesday, March 13. 2007

Sex sells....or does it?

From the Economist....

Ellie Parker and Adrian Furnham of UCL ran a test on 60 people divided into 4 groups, and shown various permutations of sexy ads, non sexy ads, sexy shows (Sex in the City episode with nudity and sex scenes) and non sexy shows:

Group 1 - Sexy Show, Sexy Ad
Group 2 - Normal Show, Sexy Ad
Group 3 - Sexy Show, Normal Ad
Group 4 - Normal Show, Normal Ad

Results were (trying out a Powerpoint rendered page into JPEG

here....)

Results in a nutshell

- Sexy shows take the mind off ads
- Men recall sexy ads but less so if the show is sexy
- Women don't like sexy ads.

So, one subroutine for those interactive Ad systems is to only push the sexy ads for men who are not watching porn.....

Posted by Alan Patrick in Odds and Sods at 23:11 | Comments (0) | Trackbacks (0)

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