Google blinked - they have changed the system so that content publishers will be able to limit the number of articles viewers can access pages free through Google -
NMA:
Josh Cohen, senior business product manager, said that previously each click from a user “would be treated as free”, but the update restricts access to “no more than five pages per day without registering or subscribing”.
“We think this approach still protects the typical user from cloaking, while allowing publishers to focus on potential subscribers who are accessing a lot of their content on a regular basis,” he says.
Interesting times. One in the eye for all the Link Economy pundits who never thought that what Google would do was that