MyPCTV

....but so will anybody else with a computer and a connection to their TV. Sez the Grauniad:

BBC1 is to air live on the internet, making it the first of the corporation's analogue TV channels to be simulcast on the web.

For the first time in the flagship channel's 44-year history, viewers will not need a television to watch BBC1 live.

The channel will be available as a live video stream via bbc.co.uk, which is being relaunched with improved listings and programme information.

Making BBC1 available online will be a watershed moment for the corporation and the traditional television set.

Although BBC3 and the BBC News Channel are already simulcast online, they have always been digital services, whereas BBC1 is the first of the corporation's mainstream analogue networks to take the internet plunge.

Despite the move meaning viewers will not need a television to access BBC1, they will still have to pay the licence fee.

You may of course ask why we would watch BBC on TV via a TV hooked up to a PC taking it over the internet, and the answer to that of course is "because we can".

But there is a far more interesting "therefore".... once both are on the PC, imagine the mashups one could do - who needs Joost when you can mash BBC1 to Twitter for example