What is it?
As our contribution to London Social Media Week we are putting on Social Media in Enterprises on Tuesday Feb 2nd from 6 till 9pm at the Cass Business School in London (map is
over here).
Why? Well, at Tuttle last Friday
Dave Terrar and I realised that there was no event for the more B2B and value chain based aspects, ie the Enterprise/Business aspects of Social Media. This is the "Elephant in the Ecosystem" - a huge arena, but hard to get your head around easily and see clearly. So, we decided to put one on - and this is it!
The aim of this event is to look at this unmentioned "Elephant in the Ecosystem" from lots of angles, so we may get a better view of what it is.
So, what we thought we would talk about is how Social Media can be used by:
- Enterprises: How can use it internally to re-engineer themselves,
- Supply and Value Chains: How does it restructure a B2B value chain, which can be complex and global
- How to create sustainable business value, not an easy to replicate one-off.
Also, we want to touch on the Hard Stuff that is brushed under the carpet, for example:
- how to integrate into existing heritage systems,
- how to handle security issues,
- whether a flat social network structure can work in a firm.
And that's never mind the potential Returns on Investment.
The idea is to have a number of short talks from a variety of people with various angles on the subject, and a Q&A session - and then break for drinks and informal discussion.
Speakers are:
- Dr Sue Black, University of Westminster
- Benjamin Ellis, RedCatCo / SocialOptic
- Umair Haque, Havas Media Lab
- Adriana Lukas, Mine! Project & VRM
- Will McInnes, NixonMcInnes
- Mat Morrison, The Magic Bean Laboratory
- Alan Patrick, Broadsight
- Euan Semple
- David Terrar, D2C
- Dr Shefaly Yogendra
Yes, its a lot of people but we rather liked the
Mashup Firehose format late last year - a range of short, to the point talks on an angle of the subject, People will be limited to 10 minutes time tops. If it #Fails, we'll try something else next time
We will be adding details of what people will be talking about so watch this space.
That should get everyone's pulse racing - and to make it even better, we are going to Charge You Money - no FreeConomics here - to cover the costs for the tea, coffee, biscuits, nibbles and alcohol you will consume. It will be a tenner (£10), as you can see no expense has been spared
Booking for the Event
So, do not delay - go
over here and book now!
Any spare funds at the end of the night will be spent at the pub afterwards....
Roll up roll up, it is Social Media Week. Obviously every week is social media week these days, but this is an extra special series of events all around the world. First of all, by way of full disclosure, I am on the advisory board for the London Event...
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