iPad - Buzz and its Bugbears

Nice story from RWW about the "buzz" over the iPad:

According to an email from Andres Burgos, the project lead for TweetFeel, the company collected almost a half a million tweets since Steve Jobs took the stage on Wednesday, "cleaned the hell out of them and scored about 40,000" and found an overall positive sentiment hovering at around 60%. But this isn't the fun part. Nobody wants to watch people gush, so let's take a look at how that other 40% breaks down.

I've shown their detailed breakdown in their picture above. We qualify in the "its a big iPod" and the "Silly name" camps, but this is where buzz metrics can run foul. If you read our blog post on the subject you can see that we also fall in the "yes, the fanbois will buy it anyway, but the market is bigger and this is more more disruptive than many critics think" camp.

As the article notes, most of the fanbois - the 60% - just say "want one" or "awesome", but the nuance is in the knockers - or what appear to be knockers at first glance.