Last fmtv......Joost in time for acquisition ?

So Last.fm is now going to be Last.tv it would seem. Clearly not an attempt to pump up the value as potential acquirers circle it......the press release says that:

"Last.fm aims eventually to have every music video ever made on the site, from the latest hits to underground obscurities to classics from the past."

The Read/Write team reckon its going to be the MTV of the Web 2.0 world.

When I read that, I immediately thought of Last.fm as the Web 2.0 version of MTV! That certainly seems to be their goal, and good on them for setting their sights so high. The fact they have at least a couple of big labels on board already (EMI and Warner, both of whom already have agreements with Last.fm regarding radio music) and they seem to be in good negotiations with others (Universal and Sony) indicates that it's not an impossible dream. The Web 2.0 age needs a new form of MTV, so why not Last.fm to provide it!

Why not indeed?

Except that MTV itself, MySpace, Bebo, Joost, YouTube ( maybe even eBay after it buys Stumbleupon ) and every other video and audio site no doubt also have half an eye on this market as well....also, we're not convinced that video social networking works the same way as music does, but its impossible to prove that conclusively.

Or is this a sign that internet music audio is getting tougher, and players such as Pandora are starting to eat into the market?

Still, Video is sexy so if you can flaunt it, get it.