A New Word for DRM !

Friday, May 11. 2007

A New Word for DRM !

When a concept has lost credibility, time to rebrand:

Digital rights management (DRM) is the wrong term for technology that secures programmers' content as it moves to new digital platforms says HBO Chief Technology Officer Bob Zitter, since it emphasized restrictions instead of opportunities.

No, indeed.....

Speaking at a panel session at the NCTA show in Las Vegas Tuesday, Zitter suggested that "DCE," or Digital Consumer Enablement, would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods.

The rise of CyberNewspeak

As we and others have noted eg Freedom to Tinker:,

“rights management” is itself an industry-sponsored euphemism for what would more straightforwardly be
called “restrictions”. But somehow the public got the idea that DRM is restrictive, hence the need for a name change.

Where could they have got that idea from?

Posted by Alan Patrick in DRM / IP at 10:49 | Comments (0) | Trackbacks (0)

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