Monday, April 4. 2011
Yet more evidence trickling in that the "Always On" multitasking culture is bad for effectiveness - my expurgation of an interesting McKinsey article below - oriiginal over here:
The Perils of Multitasking
It slows us down
The root of the problem is that our brain is best designed to focus on one task at a time. When we switch between tasks, especially complex ones, we become startlingly less efficient: in a recent study, for example, participants who completed tasks in parallel took up to 30 percent longer and made twice as many errors as those who completed the same tasks in sequence. The delay comes from the fact that our brains can’t successfully tell us to perform two actions concurrently. When we switch tasks, our brains must choose to do so, turn off the cognitive rules for the old task, and turn on the rules for the new one. This takes time, which reduces productivity, particularly for heavy multitaskers—who, it seems, take even longer to switch between tasks than occasional multitaskers. [In Operations speak, the "Setup/Teardown time" becomes a larger and larger proportion of total task process time, reducing efficiency - Ed]
It hampers creativity
One might think that constant exposure to new information at least makes us more creative. Here again, the opposite seems to be true. Teresa Amabile and her colleagues at the Harvard Business School evaluated the daily work patterns of more than 9,000 individuals working on projects that required creativity and innovation. They found that the likelihood of creative thinking is higher when people focus on one activity for a significant part of the day and collaborate with just one other person. Conversely, when people have highly fragmented days—with many activities, meetings, and discussions in groups—their creative thinking decreases significantly.
It makes us anxious and it’s addictive
In laboratory settings, researchers have found that subjects asked to multitask show higher levels of stress hormones. A survey of managers conducted by Reuters revealed that two-thirds of respondents believed that information overload had lessened job satisfaction and damaged their personal relationships. One-third even thought it had damaged their health. Nonetheless, evidence is emerging that humans can become quite addicted to multitasking. Edward Hallowell and John Ratey from Harvard, for instance, have written about people for whom feeling connected provides something like a “dopamine squirt”—the neural effects follow the same pathways used by addictive drugs
Coping Strategies
Focus
The calendars of CEOs and other senior executives are often booked back-to-back all day, sometimes in 15-minute increments. Gary Loveman, CEO of Harrah’s Entertainment, describes the implication: “You have to guard against the danger of overeating at an interesting intellectual buffet. I often need to cover a lot of functional terrain over the course of a day, but I’m careful not to be too light on deserving topics and to make the time to get to meaningful depth on the most important ones.”Digital information overload compounds the peril of “overeating” by flooding leaders with a variety of questions and topics that frequently could be addressed by others, thereby distracting those leaders from the thorny, unpleasant, and high-stakes problems where they are most needed. [If only - my experience of running companies was that many of those 15 minute sessions were to cope with trivia or sort out internal political wrangles, and the "Urgent / Unimportant" box is way disproportionate but has to be done or larger issues arise - Ed]
Filter
Of course, turning everything off just means that your inbox will be overflowing when you reconnect. And there’s a danger of throwing out the baby with the bathwater: no one wants to lose the ability to stay in touch easily with the organization, customers, and other stakeholders or to “give a short and direct answer to quick questions,” as Mike Splinter puts it, adding that “you don’t want to be the blockade in the business cycle.” good filtering strategy, therefore, is critical. It starts with giving up the fiction that leaders need to be on top of everything, which has taken hold as information of all types has become more readily and continuously accessible. Rather, plain old delegation is as important with information as it always has been with tasks. [Assumes that there are people one can delegate to - more and more of an issue as companies get leaner and leaner - Ed]
Forget
It bears repeating that giving our brains downtime to process new intellectual input is a critical element of learning and thinking creatively—not just according to researchers, but also to corporate leaders. Bill Gross says, “Some of my best ideas literally come from standing on my head doing yoga. After about 15 minutes of yoga, all of a sudden some significant light bulbs seem to turn on.”Mike Splinter also sees value in physical exercise: “I find that just staying in shape helps me be more mentally crisp every day.” Getting outside helps—recent research has found that people learn significantly better after a walk in nature compared with a walk in the city. And emotional interaction with other people can also divert attention from conscious intellectual processing, a good step toward engaging the unconscious.
The problem, as McKinsey points out, is that in today's business culture, organizing yourself to be effective makes you look inefficient, lazy and - sin of all sins - not a "Team Player".
All this was easier back in Drucker’s day, when we couldn’t talk on the phone during the daily commute, we didn’t bring multiple connectivity-enabling devices with us on vacation, and planes didn’t have Wi-Fi. The strategies of focusing, filtering, and forgetting are also tougher to implement now because of the norms that have developed around 21st-century teamwork. Most leaders today would feel guilty if they didn’t respond to an e-mail within 24 hours. Few feel comfortable “hiding” from their teams during the day (or on the drive home or during the evening) in order to focus more intently on the most complex issues. And there is the personal satisfaction that comes from feeling needed.
But there is a business responsibility to reset these norms, given how markedly information overload decreases the quality of learning and decision making. Multitasking is not heroic; it’s counterproductive.
.................and in the insecure, always on world of 21st century working life, the pressures are going to get worse, not better.....the McKinsey solution is to sort it out so the CEO is OK, but seems to realise (at the end) that what goes for the Queen Bee is good for the Drones as well:
First, we need to acknowledge and reevaluate the mind-sets that attach us to our current patterns of behavior. We have to admit, for example, that we do feel satisfied when we can respond quickly to requests and that doing so somewhat validates our desire to feel so necessary to the business that we rarely switch off. There’s nothing wrong with these feelings, but we need to consider them alongside their measurable cost to our long-term effectiveness. No one would argue that burning up all of a company’s resources is a good strategy for long-term success, and that is equally true of its leaders and their mental resources.
Second, leaders need to become more ruthless than ever about stepping back from all but the areas that they alone must address. There’s some effort involved in choosing which areas to delegate; it takes skill in coaching others to handle tasks effectively and clarity of expectations on both sides. But with those things in place, a more mindful division of labor creates more time for leaders’ focused reflections on the most critical issues and also develops a stronger bench of talent.
Finally, to truly make this approach work, leaders have to redesign working norms together with their teams. One person, even a CEO, cannot do that alone—who wants to be the sole person on the senior team who leaves the smart phone behind when he or she goes on vacation?
The reality in most corporates, I suspect, is that the (self - certifying) winners in the "War for Talent" will arrange conventions to their own satisfaction, leaving the rest of the organisation in a permanently harried always-on mode. After all, that is the pattern to date (over 150 years or so) and without some form of legislative brake it's hard to see any other path emerging.
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Harking back to an article earlier today on the benefits of taking a break, Sarah Lacy has come back to TechCrunch with a rather good article on Web 2.0's possible "Netscape Moment", that time when Netscape, an 18 month old pre-revenue company IPO'd in 19
Tracked: Apr 04, 13:02