Ello, Ello - what's going on 'ere

From Valleywag:

Ello is a bright and clean new social network that promises, in its manifesto, to stay free of ads, never sell your data, and not make anyone use real names. People are paying attention to Ello because other people are paying attention to Ello. It is invitation only.

Invite only, so only the In crowd get in - Google approach redux. If only one could rely on the no datascraping promises - it's like promising not to be Evil.

But, once it has several hundred million users, and a large infusion of funding, and needs to "monetise" before shooting for an IPO - I wonder what conclusions it will reach about user data and advertising. I'd suspect the words on the barn door will subtly change

Remember people, if you ain't paying, you ain't the customer.

Still, its a few years before those pressures will really come in so it's probably a better 'ole vs. those that are now under the cosh to monetise.