Advertising Woes Part II......An industry in denial ?

Tuesday, August 22. 2006

Advertising Woes Part II......An industry in denial ?

Advertising Age writes that traditional advertising is far more prevalent than the Web 2.0 fraternity assumes
( http://adage.com/article?article_id=111377)

They note that, according to Jupiter Research, "7% of American adults write blogs and 22% read them; about 8% listen to podcasts and 5% use RSS feeds. According to a separate study by WorkPlace Print Media, 88% of the at-work audience doesn't even know what RSS is. And recent data from word-of-mouth research group Keller Fay indicate 92% of brand conversations were taking place offline -- far more than the commonly assumed rate of 80%."

Posted by David Short in Online Advertising at 19:54 | Comments (0) | Trackbacks (0)

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