YouTube - (yo)U-turn ?

Has YouTube just blinked, or was it a knowing wink?

The story so far......of all the options possible, YouTube had decided to go for on-screen overlay Ads because they were the least offensive type, even though they were still seen as offensive and it did not seem that they would make very much money anyway (see our post on that here).

Now it would seem there is a little backshuffling going on..despite the stated intention that...

YouTube plans to continue on with the InVideo overlays, and hopes "to make the ads an important part of the advertising model for online video," said Aaron Zamost, from Google corporate communications.

...it would seem that they are actually going to allow a bit of user generated permission:

Only videos from content creators that have signed up for the advertising scheme, called InVideo, will host ads, leaving the majority of videos on YouTube free of the overlays, a Google spokesman said Friday.

(Saw story on Yahoo)

It's still worth trying it out as the learning will be useful, and (yo)U-turning now will be tres embarrassing , but 3:2 odds on it all being quietly dropped in 3 months time......