(Ad) ventures in Wonderland

A Web site owner has blocked Firefox users from accessing his site in protest of a popular browser extension that blocks text and display ads.
Firefox users who go to http://jacklewis.net/weblog/ are redirected to Why Firefox is Blocked, which says the Adblock Plus extension undercuts Web sites dependant on advertising revenue.

"Accessing the content while blocking the ads therefore would be no less than stealing," wrote Danny Carlton, a Web site designer and author, who runs both sites. JackLewis.net is his personal blog site. "Millions of hard working people are being robbed of their time and effort by this type of software," he added in a posting on the Why Firefox is Blocked Web site.

The creator of Adblock Plus, Wladimir Palant, wrote earlier this year that the popularity of the tool can be attributed to poor Web site design, which has overwhelmed users with too many ads.

"Why does everybody who puts up a site on the Internet assume that making users watch as many ads as possible is the best business strategy?" Palant wrote. "It isn't Mozilla who is pushing Adblock Plus into mainstream -- you [Web-site operators] are.