Our kids are the New Media Pathfinders apparently....

...according to the Economist, quoting the new Ofcom report (this long weekend's scheduled reading):

- 67% of kids between 12 and 15 use the 'net, 41% between 8 and 11
- There is a move from video games to social networking software
- 7% of 10 year olds use Webcams, 15% of 13-15 year olds

And there is lots more.

So, I have kids in those age ranges, and here is my take after 3 or so years observation:

Caveat Investor!

If you had taken the picture last summer holiday, you would have said YouTube is the best thing since sliced bread, World of Warccarft was The Game and Bebo was the hot SocNet, that videogames were on decline and that WebCams were in bigtime.

Take the snapshot this summer and WoW is out, YouTube is out, IM is back in, and playing over WiFi on Nintendo DS is The Cool Thing. And Watching good old Mainstream TV plus going to Movies is up as well.

Oh...and bicycles have been rediscovered.