MoCollywood - Porn shall lead the way

Day 2 of MoCollywood, and two things become increasingly clear over the days:

1. The mobile end to end multimedia value chain is f*cked
2. The way out of the mess will be shown by people serving pictures of other people getting f*cked

First things first - on the value chain - not even the mobile Co's drink the Kool Aid - from Buzz City

Wireless communities and consumer services provider BuzzCity says 54 percent of delegates surveyed at the MoCollywood 2007 conference never use the premium mobile content services they market and sell. The survey adds that among the mobile operator, media player, content owner, developer and retailer execs in attendance, 56 percent said they employ mobile web services on a daily basis, but rarely if ever capitalize on mobile TV and music services. Another 39 percent of respondents anticipate that within three years, mobile advertising will lead revenue generation--30.5 percent anticipate flat monthly fees will replace current pay-per-download charges. In addition, 72 percent of respondents believe that mobile social networking services remain in their infancy as an emerging niche, and are little more than an extension of existing online sites.

We have remarked on this before, and it was brought home in spades both implicitly and explicitly.

And on the way out of the mess - here's MoCoNews:

-- Quite a lot on adult content today… appears to be one of the few genres generating revenues and audiences on mobile. Italy weirdly was cited as a major market for it by more than one speaker. Renny claimed that 80 percent of Three Italy’s subscribers watch adult content. Richard Gale, marketing director for Playboy (NYSE: PLA) TV: “One of our biggest questions remains, how do you replicate the success we’ve had in Italy?” He says although mobile is less popular than TV and Internet, it’s growing at the fastest rate. People on average consume six to seven minutes of video when it is streamed on mobile; two minutes when it is on-demand. Tim Clausen, director of wireless for Private Media, says it offers content in 35 countries through 80 operators and has doubled its revenues in the last two years.

-- Adult content owners are breaking new ground in terms of business models. Gale from Playboy TV again: “We’ve just started a cross-platform billing service for users across TV, Internet and mobile based on a 4-digit PIN. [Users pay a flat rate for a piece of content and can consume it on any device.] We’re going on gut instinct and taking a risk since we’ve had to make assumptions on usage for pricing.”

Yet again Porn shall lead the way in a new Media......assuming the operators give it it's head (as it were)

Postscript - Interestingly, the first quote of our post went up on TechMeme a day late, and not from BuzzCity but from these guys and TechDirt. Gamed...Techmeme...surely not?