The Future of Web Apps is Web 3.0 - or even more PR?

So, while we were earnestly debating the Future of Web Apps at FOWA today, J. Calacanis Esq. redefined it to be Web 3.0 - but not any Web 3.0, but a Mahalo flavoured one (well he would, wouldn't he)

Web 3.0 is defined as the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform.

Web 2.0 services are now the commoditized platform, not the final product. In a world where a social network, wiki, or social bookmarking service can be built for free and in an instant, what's next?

What indeed.....lets see...increased bandwidth, higher levels of interoperability, more Web 3.D, Sematic web, M2M, the sort of stuff you see in more advanced Web ecologies like Korea? No, you will get......

A version of digg where experts check the validity of claims, corrected errors, and restated headlines to be more accurate would be the Web 3.0 version. However, I'm not sure if the digg community will embrace that any time soon.

Wikipedia, considered a Web 1.5 service, is experiencing the start of the Web 3.0 movement by locking pages down as they reach completion, and (at least in their German version) requiring edits to flow through trusted experts.

Also of note, is what Web 3.0 leaves behind. Web 3.0 throttles the "wisdom of the crowds" from turning into the "madness of the mobs" we've seen all to often, by balancing it with a respect of experts.

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In other words, Mahalo!

Or, as we noted earlier re Paul Graham's scenario of slews of startups - the Future of Web 2.0 is more PR !!

(To be fair, there is method in the madness, in that he is arguing for mediation of increasingly easily gameable algorithms and the only computers powerful to do that today are wetware based - but that ain't Web 3.0, its just fixing the excesses of "Web 1.5" technology like digg or wikipedia - or even Google search for that matter - and Social Media approaches via small world networks - FoF - are also designed to do this and are probably more scalable)

(Postscript - seems like this article gamed the TechMeme leaderboard too.....where's a trusted expert when you need one?)