TV, or not TV - that is the question.....

Two interesting posts on how the media is shifting:

(i) Globalisation - report from Comscore showing that UK media (Print and TV) is going global in its digital form. The tables are very interesting



In summary:

The Daily Mail had the highest proportion of international visitors, with 69 percent of its 7.6 million visitors originating from outside the U.K. The BBC attracted 59 percent of its audience internationally, while the Telegraph (57 percent) and the Guardian Media Group (56 percent) also drew more than half their respective audiences from outside the U.K. Only two of the ten sites studied, British Sky Broadcasting (BSkyB) and ITV Sites, had less than a quarter of their traffic originate internationally.

And teh guardian is doing video and audio, the BBC has acres of screenprint - in 5 years will there really be such a thing as National Print or TV or Radio Media anymore?

(ii) Multi-mediating - great post here from James Cherkoff the many modes of TV today (tip of hat to Monkchips). Quoth I:

Let's look at a few scenarios to see how 'TV' is shifting:

In my home we have a Freeview box with a 160GB hardrive, a small DVD library and a subscription to ilovefilm. So almost all my viewing is time-shifted.

On the way to Thinkbox meeting I saw three twenty-something lads on a train watching football on a PSP. So their viewing was location-shifted.

I have a friend who has no TV but buys a lot of DVDs and watches them on his laptop. So his viewing is device-shifted.

Another buddy has BitTorrent continually 'dripping' into the servers that sit in his flat which are then saved as a 'best of' library on Mac Minis which he loans out to friends. Which is law-shifting.

A relative of mine has a 7ft Hi-Def plasma screen in a dedicated room where the only viewing is film and football. Which is wallet-shifting.

When it comes to live programming like football, the pub is often the venue for my circle. Call it venue-shifting.

Plenty of people are choosing to take their TV in sociable snack-size packages such as Room Mates on MySpace TV and Kate Modern on Bebo. A sort of format-shifting.

Others have forsaken TV and replaced it with submersive gaming such as World of Warcraft or consoles. Which is reality-shifting.

Then there are consoles which increasingly are equipped to handle films and programming or which have in fact just morphed into TV-like screens. So, the software is shifting.

And then there's Slingbox which allows those on the road to call up content from the hardrive in their home and watch it on a laptop. Which can be time-zone shifting.

And then 4oD, the million strong BBCi Player and ITV.com - all possibly due to be wrapped up into the new Kangaroo platform. Channel-shifting?

As he says...which of these is TV, and which is not?