Yes, someone actually said that....see
ReadWriteWeb
Dr. BJ Fogg and Dave McClure taught a class last semester at Stanford on Building Facebook Applications. In 10 weeks, the 80 students had created 50+ applications and in total had over 20 Million installs - with 5 having more than 1 million users. At today's Graphing Social Patterns conference, BJ and his two teacher assistants shared 10 tips they learned from the experience. Here they are:
...I deleted learnings 1 - 9, go look em up, but then there's...
10. Mass Interpersonal Persuasion is finally here
Is that what they're calling Online Advertising these days - it ain't real unless it has a TLA
Whats the CPM on your MIP, btw, or is it PPC / PPA?