Thursday, March 13. 2008The AOL- Bebo Value transfer equationComments
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11bn pages views annually? It's reported as 48bn a month elsewhere...
Mike, the 11bn is from TechCrunch
![]() Assuming it is 48bn, then clearly its a steal at a mere 13 years revenue....assuming my generous $1 CPM stands of course.
Hi Alan
I think your CPM is out of whack. No way the CPM is that low. Large sites operate similarly to high-end adnetworks generating much much higher CPM, in the ranges up to $10-15 and higher depending on their audience and ability to segment. Facebooks valuation largely (and has been re-iterated repeatedly) based on their ability to score a high CPM from every active user. If all their talk (rubbish) leads to something they may have a much higher CPM than even $10-15 as it is all about ROI and if the ad is targeted correctly then the user is going to click on it most of time as they just really want what is on offer.. Good angle though on the Bebo merger, I took a different one so if you are interested you should check it out, I would love your feedback. http://tinyurl.com/3cgm2w PS. Even Guy Kawasaki is famous for the poor management of his ads and he made more than $1CPM he actually made $1.37 which his a 37% improvement over your estimation.
Hi Roger, the joy of this is its up for opinion
![]() Those CPM's you quote are interesting, our experience is very different tho' -getting a CPM of $10 for even AB demographic users on the 'Net is no mean feat! Bebo's clientele is mainly students (or chavs, as some have unkindly implied), but whatever they should have a lower CPM than AB's. |
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