Friendfeed search - no, I want a filter, dammit!

Friendfeed has friends in high places indeed - now TechCrunch has signed up to the sch(l)ock and awestruck club . This story is about a new feature for Search, and judging by the hullabaloo on Techmeme you'd think Search had only just been invented - damn these boyz' PR is good

OK, time to get serious though - TechCrunch says this makes Friendfeed a destination site. Actually, I don't think that's the Friendfeed use case at all. I use it for the very simple reason it does two things simply:

(i) It aggregates more sources than my RSS reader does
(ii) It pumps the whole lot to email, so I don't need to go near a website nearly as often.

However, I've largely turned it off due to sheer volume of stuff - now what I really want is not search, but filtering - I'd like to screen the stuff coming into Friendfeed so that it only pumps stuff to email that I want. (I was thinking of a similar need on Twitter, I don't want to block people, its just that I don't want their musings on breakfasts and other assorted trivia).

Filtering out trivia is of course non trivial (its harder than search in fact) but in these days of info overload just giving me more ways of getting more stuff is pretty low value.

So to be a real feed Friend, be a Filter...........