Saturday, April 5. 2008Social Innovation CampsitesTrackbacks
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Social media's advantages are best seen at the edges of government - the hyperlocal level - where new media's conversational nature can shine through. central government involvement in social media is bound to be a let down - just look at how quickly @DowningStreet on Twitter got so much attention that it had to morph into just another PR channel
The big crowd has, paradoxically, never been particularly suited to the social web. Getting social media involved in, say, the decision of whether to go to war or not, or whether to ratify the Kyoto Protocol, would be rather ineffective, perhaps counterproductive. Hopefully, by pushing power to the edges and using social media to handle it, you hopefully see it handled within self-organised, totally open niches that attrat and are formed by those with the specialist knowledge, AND the sufficient number and diversity of inputs from specialists (fanatics) around the world / country / institution. Another example phenomenon of new media being better suited to catalysing the formation of important, small hardcore group is sousveillance (e.g. TheyWorkForYou). These aren't so much 'wisdom fo the crowd' so much as Long Tail principles of putting enough people online for the small groups of fanatics to form and investigate particular niches; a large part of the evolution of our understanding of the web is going to be recognising and supporting these hardcore groups, the ones that make most of the edits on Wikipedia, most of the bugfixes in Firefox, etc. By shifting public info and debate online, you put enough otherwise isolated fanatics together for something impressive to happen. Productive social media is not about the crowd/the masses, never has been. |
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