Wednesday, April 16. 2008Why are there so few Googles - and Tigers for that matterTrackbacks
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You can't draw an analogy between the Internet and the Jungle. Internet audiences are expanding fast, so is ad spend, and many startups are getting enough VC life preservers to artificially survive low profitability well into the 4/5-year mark; that's definitely NOT like a stable and selective jungle.
Little doubt that Google is a black swan; theoretically you shouldn't spend too much time trying to retro-rationalise its outrageously large presence in the world. You could explain its success by its positioning - few other businesses get as close to the very core of what the Internet is about; the web's peripheral nerves and spinal cord. You could also explain it by its management; some of the brightest managers managing some of the brightest engineeers. put it down to 'wanting to change the world' if you like (false - google came very close to selling out, according to paul graham's "inside sources" - see his comments on the thread on news.ycombinator.com; see also MMayer's "do no evil is overrated") - I just think it's more of Mr Haque's World Famous Snake Oil (er, sorry - Corporate Good DNA - wrong century for snake oil) Though I won't deny he prompts some good questions and that his noble sentiments would be lovely to see widely espoused by the corporate world.
Phil, I think you can draw the analogy as they are both ecosystems and thus must obey those basic laws.
Your hypothesis (translating my impression here) is that given rapid expansion of an "ecological niche", then multiple plays should be able to take advantage of it, rather than one dominating it. I disagree - I think - based on past evidence - that the "increasing returns" dynamic of all such ecosystems makes it far harder for numbers 4,5,6 to enter the same niche, they have to be different.
it's more that survival selectionary pressures are weaker and noncompetitive when survival is assured by either more resources rapidly entering the ecosystem (expanding market), or artificial support is provided (zookeeper VCs).
At a steady state the system gets back to equilibrium and so selectionary pressures are restored, but right now, i think it's so heavily warped by a dotcom bubble that comparing it to a normal, stable ecosystem to explain a "biomass pyramid"-like size (or success) distribution in the market is probably a false analogy. You can't model the development of a traffic jam (unsteady state) by analogy to a free-flowing waterfall (steady state). But as for the increasing returns dynamic, what does Coase's theorem say? Having never studied econ, I'm probably way off on what I've understood its relevance/implications to be here. Doesn't it favour non-Googles? Lastly, you aware this story is 3x repeated on the broadstuff homepage?
@ Phil, sure, in an expanding, non contested ecosystems survival is assured for a longer while, and in it organisms grow faster and get bigger.
Issue is in biz ecosystems, its seldom uncontested - empirically I always see loads of small companies entering a new space. And they all want to be "The Google". But, increasing returns argues that the bigger ones eat the smaller, which is of course why VC's desperately try to pump "their" startup to get bigger faster than the others. Coase's theory just says that transaction costs are lower, ie the friction for any activity is lower. Corollaries are (i) the operating entities can be smaller and still operate at same efficiency, but also (ii) that the velocity of the system speeds up. So at an individual level just how the company lives or dies is possibly interesting, but at an ecosystem level it just "is what it is" - only a fraction of the cub companies grow up to be Big Fierce Animals and the "economics" in the ecosystem drive that number and size.
if operating entities can be smaller and match the bigger companies on efficiency, does it weaken the 'increasing returns' dynamic?
That is an interesting question - the dnamic is probably the same +ve loop, but it does mean that big does not hold the same barrier to competition - it probably more speeds up the rate of "creative destruction"
i took your headline to refer to tiger woods, and that is probably a good example... there really is no complete explanation, sure, training, smarts,... but it is more something "god-given", and i think that is all that explains google as well.
we are all along for the ride, thinking that we are resposible for moving the scenery... i am not so sure |
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