Microsoft to pay you to search?

Wednesday, May 21. 2008

Microsoft to pay you to search?

From the Wall St Journal:

Microsoft Corp. hopes to make gains on Google Inc. in the lucrative business of Internet search through a new service that pays consumers who buy items they find through the software company's search service.

They must've been reading Broadstuff

- we noted last year, re matching YouTube, that organic growth via customer motivation was a real option:

Broadstuff Biz Case (expurgated version*)

Cost of Service build - $1m
Cost of Operation before breakeven - $100m
Cost of "persuading" critical mass of YouTube UGC videos onto new service = $5 / video x 50 million clips = $ 250m (added to their content)

No reason one can't apply it to search......for a while anyway.

Posted by Alan Patrick in New Search at 18:59 | Comments (0) | Trackbacks (0)

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