Friday, February 3. 2012Facebook - valuing the billboards on your digital pathways
It's been quite interesting, that despite all the predictable booster hype, quite a few articles out yesterday on the actual value of Facebook feel $100bn might be too high - to me the real shocker was that even Henry Blodgett doesn't think it's worth $100bn at the moment (a core value of c $75 according to his calculations). I await Mary Meeker's pronouncement with eager anticipation
And of course a few of our troublemak... loyal readers asked me the same question. What do we at Broadstuff Towers think its worth? Well, the analysis we did yesterday would suggest that if you think it is the "next Google" then its about 1.75 - 2x overvalued compared to Google at IPO, so c $50bn - $60bn would be a much safer bet. If you think its "worse than Google" then head for the hills now, if you think it is 2x better, then buy - but you need to know why you think this. Based on the Broadstuff Digital Bubble Atmosphere Exposure* methodology, I'd estimate it will have an IPO valuation of c $75 bn +/- 10% So the real question, assuming you are in for the long haul, becomes "how sustainable do you think it all is" ? There is a nice article on Slate today asking if Facebook is a Good Company that goes down this line, and this comment hit me:
As far as I can see, Facebook's "analogy" business model today is mainly to erect billboards on our digital social pathways, and try and get us to turn off the road every so often to buy digital souvenirs. If this sounds suspiciously like the "eyeball" arguments that launched a thousand failed dotcoms, you'd be right. To succeed therefore, it needs to navigate the travails of its own S-1 warning: If we fail to retain existing users or add new users, or if our users decrease their level of engagement with Facebook, our revenue, financial results, and business may be significantly harmed. But its also more than that - it's not enough that they don't fall - to justify this valuation over time, these things all have to go up, by more than an order of magnitude by our calculation. And the next 800m users will not be as wealthy as the last 800m, and after that there aren't many left to find - so additional revenue is not going to come from a pure volume increase, but from a value per user increase. So you have to believe that there will be more money from our mobile usage, more user activities to keep you on the site, more games played, more billboards, and - The Ultimate Goal - that the billboards will be far more targeted than anything that has come before so advertisers will pay far more per view than today. And to do that you have to intrude on privacy far more than anything has done before. And for that to be viable you have to believe there will be no backlash to further privacy erosion, social or legal. Which I don't. We have neen tracking concern about privacy, and it's been growing quite rapidly in the last 2 years. Which means that Facebook's core business is going to get harder and less profitable to run over time. I don't believe there are major new economies of scale after 800m users, so no new scale benefits. So it comes down to whether you believe they can use the $5bn or so they raise to buy their way into more stickiness and newer, better and more profitable revenue streams. Which I don't believe they can do, at least in the short to medium term (I cite Skype and YouTube as evidence). I do believe that if anybody can pull it off it is Mark Zuckerberg, he has successfuly navigated all the landmines to date - but he has done it with majority ownership of a private company. But can one do the same with a much scrutinised public company, is the (tens of) billion dollar question? *Take your digit, expose it to the atmosphere....(Actually, I read a paper once that argued asset bubbles inflate underlying values by an average of c 40% - it was on the Internet, so it must be true....) Thursday, February 2. 2012Facebook - numbers and valuationGoogle vs Facebook in 2004 $, assuming c 20% inflation Now that Facebook has filed it's S-1 it is possible to look at the actual reported numbers, which are in short for 2011: Revenues £3.7bn The chart above compares the Facebook valuation against fundamentals with Google. Note that I use Google's IPO filings, its actual performance in 2003 turned out to be far better (c $1,5bn revenues and $350m profits), whereas Facebook's probably won't be. What it shows is that Facebook is in essence trying to get about 15% more value per $ of revenue (or 75% more if you plug in Google's actual 2003 performance), and underlying that is an assumption of a c 2 x valuation per user and per user dollar earned vs Google. Now Google overperformed, so it's not unbelievable at all that Facebook will hit its valuation too, but as it has set the bar higher Facebook will still be under more pressure to deliver the results than Google was. So, what do we have to believe to believe that Facebook is worth the $100bn? Firstly, you need to believe that the numbers are even achievable. A valuation of $100bn on a user base of 845m implies a valuation of c $118 per user, within a reasonable timeframe. In financial modelling that is usually taken as 5 years. There are about 2 billion people online today, most estimates think it will be about 3-3.5 billion in 5 years or so time, a reasonable estimate of the the maximum Facebook user base is probably in the region of about 1.5 bn, ie roughly double today, so let us assume the endgame is the valuation of $100bn over 1.5m people, ie about $70 per person in 5 years time. A simple approximation therefore is that Facebook needs to go from c $70/5 = c $15 ARPU, from the c $4 today. Incidentally, Google's ARPU is about $18 today. So it comes to this - do you believe that Facebook can eventually make the same sort of ARPU as Google does, and keep its current market share? Bear in mind that the next 800m people Facebook adds will have much less disposable income than the current 800,000, so the ARPU growth in ratio terms is far higher than Google had to do, as it grew from a smaller base into a wealthier market. Secondly, long term, ultimately valuation is based on profit. Facebook has a higher profitability than Google at IPO, at c 25%. Google's IPO was c half of that and it only hit the c 25% sort of ratios c 2 years after IPO, and has more or less stayed at around that level. Google now has a c $150bn valuation on c $40bn revenues and c $10bn profit, so for Facebook to justify $100bn longer term you have to believe it can hit c $6-7bn profits, ie revenues of c $24-28bn in about 5 years, and maintaining profis at about 25%. So the question is do you believe there is a sustainable 6-7x growth in profits? Thirdly, to believe the above two things, we pretty much have to believe that Facebook has as easy or easier a time in the next 5 years than Google has had, ie you have to believe competition and regulatory interference (little surprise the Facebook is beefing up its lobbying arm) will be at worst the same, preferably better and that it makes better use of its cash in funding its growth. Now this is not a "proper" analysis, but it does bracket the relative IPOs and trajectories for comparison. What it boils down to is that Facebook has set a significantly higher value per dollar earned and user gained than Google, and you have to believe Facebook gets a fairer wind for the next 5 years than Google had over its first 5 years post IPO to justify the $100bn valuation. In other words, you heve to believe it is a (2x) better company than Google. Do you believe that? Wednesday, February 1. 2012Facebook and the starting gun for the BubbletimeThe Broadstuff Bubble-O-Meter is about to hit the jackpot We were asked last week by the Grauniad to comment on the Facebook IPO valuation (see here), and to contrast it with Google, as excitement increases (or maybe not). The valuation I will deal with later, but the compare and contrast with Google is very interesting. In a nutshell, at IPO Google: - Had revenues of c $1.5bn and had been profitable for several years, making c£350m in the pre-IPO year Facebook is something like this (considerable connjecture, as its reported finances vary widely): - Revenues of between $2 and $4bn in 2011, profits between breakeven and $1bn (depending on who you read) So, Facebook and Google have quite a few similarities at IPO, but there are 4 glaring differences: - Whichever way you look at it, Facebook's valuation as a ratio of its business fundamentals is 2-3 times higher than Google's My take is that Google IPO'd earlier in its growth trajectory, and was able to more easily "grow into" its IPO value both because it had a lower valuation as a proportion of its fundamentals, and it had more growth in it as less users were connected at the time and revenue is not bounded by registered users but by number of searches per user. Now, as to the Facebook valuation - is $100bn overvalued? The answer is "what do you need to believe to get to $100bn". If you believe it is worth $100bn, then you need to believe that: - That the ARPU of c $2.5 - $5 per user can be made to fund a per-user valuation of $125. So, what do you believe..... This is a classic dotcom IPO play (small number of shares on sale, lots of hype, very high valuations). Very few make the grade. Google managed it, and more, and today has a comfortable $150bn market cap - but Facebook has set itself a far higher set of bars. In other words a lot more things have to go right, for a long time, for Facebook. The really inteesting thing will be when Facebook's numbers are published, and every analyst worth their salt will try and work out how the above will be achieved. But one thing is for certain - this is the starting gun for the Social Media bubble, as we predicted a year ago (see the Broadstuff Bubble-O-Meter above, we started it about this time last year), and we shall now see the extraordinary madness of crowds in spades - as Chris Dixon predicts: - a bunch of second-tier social media companies go public to satisfy investor demand for "social media allocations" (facebook's reportedly small float of 5b will make this more likely) The next post will be on the Patterson cycle and the role of Bubbles...stay tuned. Friday, January 6. 2012How should Politicians use Twitter?
I have been somewhat fascinated by the whole Diane Abbott affaire over the last 24 hours or so. A brief history - Diane is a black, female UK MP whose roots are in the Old Left Labour party of the 1980's, and she was having a debate over Twitter with Grauniad journo Bim Adewunmi, who has summed it up as follows:
In the course of tweeting the events around the trial, conviction and sentencing of Gary Dobson and David Norris for the murder of Stephen Lawrence, I wrote: "I do wish everyone would stop saying 'the black community' though." I expanded in a followup: "Clarifying my 'black community' tweet: I hate the generally lazy thinking behind the use of the term. Same for 'black community leaders'. This led to a reply from my local MP Diane Abbott, in which she said: "I understand the cultural point you are making. But you are playing into a "divide and rule" agenda." I had a look at what she actually said on Twitter (given that it was clear that opinions on what she said were polarising along various party lines) and it was: @bimadew I understand the cultural point you are making. But you are playing into a "divide and rule" agenda. The racist accusation was when she used the term "white people", or rather when it was taken (expurgated of the #tacticasoldascolonialism) out of context by her opponents. As you can see from the overall context, the discussion is more nuanced, and its fairly clear what she is getting at. But it has caused a massive hue and cry, and sadly for Diane, as she has pulled exactly this sort of trick before herself, so her opponents have been queueing up to take revenge shots at her. IMO the best summary as to the "why" is the New Statesman: Let's call this what it is. It's pretending. It's not genuinely being offended. It's artifice, completely made up in order to get a bit of publicity for people's vexatiously contrarian columns and to get their godawful faces on television. If you're genuinely wounded by Diane Abbott's comments, I pity you. You're beyond saving. It's a wonder we white people manage to stay in control of everything in the world ever if we're so bloody sensitive -- we should be sitting in a cupboard crying all day about what the nasty lady said about us. But it's not genuine hurt; it's the sensing of a mistake by a political rival, and the careful depiction of a representation of what these woeful human beings think being offended actually is, in order to capitalise on that. That one's political opponents should be so cynical as to pull one down and then kick while one is down is so upsetting....in calmer momenets Diane may reflect on this being a karma moment Labour Party boss Ed Milliband made her apologise, but then stepped on a landmine himself when he tweeted "Sad to hear that Bob Holness has died. A generation will remember him fondly from Blackbusters." The message was hastily deleted, and re-written to correctly refer to the 1980s trivia quiz as "Blockbusters", but there is now a #blackbusters hashtagfussfest deriding poor Mr Milliband. To me, the lessons here are 4-fold:
There is no doubt that Twitter is a great tool for a politician to reach their audience, but the lesson here is that it has asymmetric risks (ie a small slip can cause a huge fall) when dealing with anything nuanced or sensitive, and Twitter - in my opinion - is better used as a means to point to something more nuanced elsewhere' like on a blog post, Facebook page or similar. I am reminded of Nicholas Taleb's term Black Swan - the disproportionate role of high-impact, hard-to-predict, and rare events that are beyond the realm of normal expectations in history, science, finance and technology - in this case. The downside of one unfortunate slip like this undoes a lot of good work. And when a Black swan falls, the vultures will always circle..... Tuesday, December 6. 2011Is the dedicated Mobile website yesterday's news?
Consider the following 3 facts:
Spot the contradiction. It seems odd to me that just as these sites are becoming less necessary, they are increasing. Clearly the time lag of consultants suggesting companies adopt mobile assets is greater than the development paths of mobile hardware Thursday, December 1. 2011Should women use the 22 year old male entrepreneur model?
How to make startups attractive to women according to Penelope Trunkwriting in VentureBeat. The argument is that startups are not for women,and women don't need start ups:
The problem is that the funding world is set up to reward behaviors of 22-year-old guys. Living on very little salary, working very long hours, making your whole life your company, traveling at the drop of a hat — these are things people do when they do not have families. It’s a life that guys who are not even in a startup choose because it’s fun for guys. Women don’t choose that kind of life. To make it more attractive they suggest 3 points. 1. Pay more money at the beginning. Women want a good house, good clothes and a cushion for emergencies. This is not sexist, this is basic research, and yes there are exceptions, but we have to talk in generalizations if we are going to talk about women as a group. Women shop more than men; women get more pleasure from buying stuff than men do. Whatever. Who cares? Women earn more than men do, so it’s a moot point. Except in the VC world, where the entrepreneur has to “bootstrap.” Women don’t like that. So VCs would have to give up on the bootstrapping mentality if they want women to do startups. Women must find their own way: And in the meantime, let’s stop pretending that the stuff of startups is the stuff that most women want for their lives. Women should use a more current blueprint for their lives—one that takes into account what is important to women rather than what is important to men. Questions in my mind:
Answers on a postcard. Red Light Restricts
The algorithms of predicting red light runners- the telltale signs are not what you think - MIT:
Another interesting application of the Internet Of Moving Things, but how wellmight is compare to good old enforcement?
Maye its just me, but I wish it was connected to an anti-car missile, so the bad guys buys it every time.... The Reverse Whuffie Effect
Remember Whuffie? It was gong to allow you to tell the cowboys from the genuine service providersand extract favours for being a good customer. Downside is when the service providers turn it back on the customers - CNet
Dentist Stacy Makhnevich requires patients to sign a form handing her copyright to any online reviews. Should the reviews not glow in the dark, she allegedly has them removed for breach of copyright. This seems entrepreneurially nifty, if legally shifty.. Social Biz fundis say your brand is what your customers think of you - seems like also you may be what Brands think of you... Your purchases as eBay Ratings are the New CRM. In spades. We told ya. Friday, November 11. 201111:11:11:11 - Lest We Forget to Remember![]() The 1930's Jarrow march. Early stages of WW2 Today is a day that comes round once a century - 11/11/11 (And the US and UK calendars actually are in line too). It is also the day when the the Great War ended, and we choose to remember the dead on the 11th hour of the 11th day of the 11th month, which was when the guns stopped shooting and it was all quiet on the Western Front. For a while. George Santayana noted that "Those who cannot remember the past are condemned to repeat it". As well as remembering those who fell, its also worth also rembering why another war started on the Western Front, especially in 2011. After World War One there was a time of conspicuous consumption, and then a Great Depression. During the Great Depression, the Ordinary Man was essentially mugged financially by the bankers and capitalists of that era while the state stood by or colluded. The net effect was to push the desperate Ordinary Man to vote for autocratic, populist regimes in many countries, even in the USA the New Deal was a major swing towards the Powerful State. It is now in danger of happening again. After WW2 a new social compact was formed in the West, with State tax and spending forcing a trickle down from rich to poor to reduce wealth disparity. That compact has largely disappeared, the wealth gap has been in reverse for about 20 years (back to pre WW1 / WW2 levels worryingly), and the rump is now being increasingly rapidly rescinded. Despite being bailed out by taxpayers in 2008, the banks have not changed their behaviour at all - if anything it has got worse as they now know they won't be asked to pick up any mess they create. At least in the 1930's the US Government had the fortitude to bring in the Glas Steagal Act to separate "normal" banking from casino banking. In 2011 no government has had the balls. So 2008 will likely happen again, soon. Unelected governments are now in power in Greece and Italy, Europe is now essentially being run by a cadre of unelected Technocrats, democratic process is being flouted left right and centre. In the UK the tax burden on the Ordinary Man is being ramped up, as subsidies are cut, in parallel with reducing tax burdens on the rich and corporate sectors.The tent cities in St Paul's and elsewhere are little different to the early protests of the 1930's, and mark the phase when most citizens still trusted their governments to act in their interests. The next steps, when people stopped trusting their Governments, are far worse - in the 1930's that directly led to the guns opening up on the Western Front again. We have been here before, the tragedy is if we don't remember it now, we will repeat it. One of the big differences between now and then is modern comms technology that returns power to people - as the Arab Spring has shown, electronic comms can greatly empower the weak people vs the strong vested interests. Little surprise therefore that the strong are now arguing hard to restrict access to technology in tough times (eg shut down the Internet when there are riots). Hitler silenced his opposition by burning the Reichstag and blaming it on the Communists. Our role, in the Tech community, is to be very wary of useful public and democratic assets and rights being removed, and the removal being blamed on phantom "enemies of the state" or "economic necessities" - muslim fundamentalists, evil rioters, big bailout bazookas etc etc. And to speak out for these digital freedoms, because pressure to give them up is only going to intensify, and will come from all sorts of seemingly innocent and worthy angles. So, while we remember the dead this year, it's not just 1918 and 1945 we must not forget, Its 1930 - 39 we also must remember now. Thursday, November 10. 2011Tech Blogging in Europe
Interesting article by Mike Butcher at TechCrunch EU on Tech blogging in Europe - the times, he says, are a-changing:
I do hope the economics change - we are that classic "Consultancy-with-a-blog" model Mike mentions above, in 2006 we felt that you had to put your mouth where your money was (or in blogging's case, wasn't...) and actually use the technology we were consulting on. We have certainly learned a lot from blogging and the blog has led to some interesting assignments and opportunities indirectly, and forged some good friendships, but it has certainly not been a profitable endeavour - we see it very much as a marketing cost. In fact, we took a bit of a hiatus this summer because we were so darn busy with client work! It's interesting that the US blogs now have a "European Foreign Correspondent" too, so lets see, maybe Mike is right. Our own observation is that there are only 3 scenes in Europe that are really worth keeping an eye on - London, Berlin and the European emigres to Silicon Valley (with maybe Paris deserving the occasional glance as a 4th) as pretty much anything happening in Europe will wash up in one of these nets. Most of the running is still very US centric. Mike also wants to see more attitude...well, Broadstuff has always been a tad, well, satirical - Bubblewatch has been this year's running joke - In fact more than one person has told us we could never get Ads owing to that Broadsnark. We are quite proud of that actually So clearly we may even be on the right track.
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