Wednesday, February 8. 2012Roadbumps on the path to Social Media monetisation
Forbes:
Indeed not. And what goes for Path goes for Facebook, in multuplicate. Getting to that $15 - 20 ARPU to justify the IPO valuation is going to be far harder than assumed I think. One to watch.... Thursday, December 1. 2011Should women use the 22 year old male entrepreneur model?
How to make startups attractive to women according to Penelope Trunkwriting in VentureBeat. The argument is that startups are not for women,and women don't need start ups:
The problem is that the funding world is set up to reward behaviors of 22-year-old guys. Living on very little salary, working very long hours, making your whole life your company, traveling at the drop of a hat — these are things people do when they do not have families. It’s a life that guys who are not even in a startup choose because it’s fun for guys. Women don’t choose that kind of life. To make it more attractive they suggest 3 points. 1. Pay more money at the beginning. Women want a good house, good clothes and a cushion for emergencies. This is not sexist, this is basic research, and yes there are exceptions, but we have to talk in generalizations if we are going to talk about women as a group. Women shop more than men; women get more pleasure from buying stuff than men do. Whatever. Who cares? Women earn more than men do, so it’s a moot point. Except in the VC world, where the entrepreneur has to “bootstrap.” Women don’t like that. So VCs would have to give up on the bootstrapping mentality if they want women to do startups. Women must find their own way: And in the meantime, let’s stop pretending that the stuff of startups is the stuff that most women want for their lives. Women should use a more current blueprint for their lives—one that takes into account what is important to women rather than what is important to men. Questions in my mind:
Answers on a postcard. Thursday, September 8. 2011W(h)ither TechCrunch
I was about to write down my thoughts about what happens now that Mr Arrington is no longer with TechCrunch*, until I saw Fred Wilson had written down pretty much what I would say - and even stolen the title I would have used
I also wonder what will happen to the European assets in the business, I think TC UK has been a good force over here. Fred also alludes to the thing I have always really liked about TechCrunch, and in my opinion is a real jewel in its crown - Crunchbase: There's also a super awesome asset inside TechCrunch that doesn't get much attention. It is Crunchbase.....Crunchbase, which is free, almost open, almost peer produced like Wikipedia, is fantastic. Whatever happens to TechCrunch AOL, please don't mess up Crunchbase. It is the premier data asset on the tech/startup world and an incredible example of how free beats paid in the online world we live in. I also feel it is incredibly valuable, and if correctly used is (IMO) longer term worth more than TechCrunch the Blog - as many have pointed out, there are so many others doing what it does now. *At the moment. The lady has yet to sing the death aria...... Wednesday, September 7. 2011Yahoo - Bored of the Board
GigaOm notes that firing Carol Bartz is not nearly the whole problem, its goes deeper than that:
There is one place Yahoo can easily finish first: the company with the worst and most ineffectual board with the spine of a centipede. I have not been a fan of Yahoo’s board for a long time and nothing really has changed my mind. Even before the firing of Carol Bartz, Yahoo’s board has been taking actions befitting a coalition government. Yahoo’s stock performance only proves that fact. From a high of $33 a share in October 2007, Yahoo is now down to $13.50 a share. I agree...I think Bartz has been made the scapegoat (sure, it comes wuth CEO territory) but getting a new CEO is not going to fix the problems of a company stuck in the peanut butter. There 's lots of talk about M&A, new businesses, back to basics etc etc - but only a mass transfusion of new blood at the head will work now. In my opinion, of course.... Update - seems to be Carol Bartz's view as well Ousted Yahoo CEO Carol Bartz has given an exit interview with Fortune magazine’s Patti Sellars, in which she says about Yahoo’s board of directors: “These people f*#&ed me over.” She also called them “doofuses.” This has been an entertaining week.... Tuesday, May 24. 2011A tale of 2 Super-Injunctions
Two people were outed in Parliament for super-injuncted sex in the last few days, driven by the names being bandied about on Twitter and other social media sites. One was polishing the glass ceiling with a senior colleague while his bank, a major UK one, was crashing - and this potentially has all sorts of corporate malfeasance implications. The other is a premier league footballer polishing his street cred by bonking a "big brother" z-list sleb*.
The mainstream media of course has gone gaga over all this, virtuously citing freedom of the press. But if you look at what they are doing, the reason isn't freedom of the press. They have said virtually nothing about the banker's bonus bonks, and pursued the footballer relentlessly because - lets face it - most readers don't really understand the banking fiasco, but an on-the-ball footballer is far easier to grasp,and thus sell papers. Also sadly amusing is the UK judiciary, who have been caught defending the rights of the rich red handed - NYT:
That these people like to use the media and judicial system to publicise the good and privatise the bad, and that this hypocrisy was the only reason why the social media stories carried so well, did not seem to enter the judge's head. The reason the law is an ass is that so many practitioners are clearly assholes.... campaign indeed! Now, MSM, if we can just get back to bank malfeasance after this - that after all is the real role of a Free Press...... at the moment the only people going after Fred the Shred in any detail are on the blogs. (* Personally I think "Premier League Footballer Does Not Bonk Z List Sleb" would be the Shock Horror news - I thought this sort of thing was in the job description) Monday, May 23. 2011Radio GaGa
Apparently Amazon is selling Lady Gaga's new album for $0.99,whreas iTunes wants to flog it for $11.99 - AllThings Digital.
Well, at least its not a Freeconomic model. One also hopes Lady Gaga gets a share of all the other things digital (and otherwise) that Amazon is hoping to sell to the buyers of her music.... Let the eMusic Turf Wars begin. Apple. Ball. Court. Thursday, May 12. 2011Facebook - Live by PR, die by PR
Very funny moment today on Techmeme - two articles, one below the other - first one is Dan Lyons on the Daily Beast and says "Facebook Busted by clumsy smear campaign":
The social network secretly hired a PR firm to plant negative stories about the search giant, The Daily Beast's Dan Lyons reveals—a caper that is blowing up in their face, and escalating their war. Second one is Bloomberg and says "Why Facebook needs Sheryl Sandberg" - to quote: Ever since Silicon Valley started turning out companies with beautiful growth charts, entrepreneurs and their investors have talked about the need for "adult supervision"—a seasoned executive who can take over a startup from its inexperienced founders, guide it through the hazards of hyperkinetic expansion, and convert a great idea or breakthrough technology into a bona fide business. Today, however, young founders generally want to remain at the helm of their companies, and there's a new shorthand for the kind of leader who's willing to serve as a second-in-command, complementing without overshadowing the wunderkind entrepreneur: a Sheryl Sandberg. As in, "we're growing, but God knows how we'll make money. What we really need is a Sheryl Sandberg." That's a more traditional PR puff piece, but the juxtaposition is tres droll - talk about bad timing for a piece about excellent adult supervision! Here is the top paragraph of the churnalism plant-piece: I wanted to gauge your interest in authoring an op-ed this week for a top-tier media outlet on an important issue that I know you’re following closely. And this from Facebook of all people - I mean, whoddathunkit? There is probably reams of stuff that could (will) be written about "why" and what it all signifies - but IMHO its in their DNA, end of. Quite where this leaves Burson Marsteller, the PR agency doing the smear....sorry, placement of differently-viewed narratives to educate consumers (what's that - you didn't know PR Agencies did this sort of stuff? Tsk. The PR Code of Ethics would make PT Barnum blush ) remains to be seen...... those that live by the PR sword etc Update - Burson-Marsteller issued an apology, saying: "The client requested that its name be withheld on the grounds that it was merely asking to bring publicly available information to light and such information could then be independently and easily replicated by any media. Any information brought to media attention raised fair questions, was in the public domain, and was in any event for the media to verify through independent sources. "Should have been declined"....aka they got caught Wednesday, May 11. 2011Did Microsoft overpay? A few datapoints.....Skype Basic Data 2005 - 2011 The discussion of Skype valuation has been largely a fact free zone (or at least there has been very little comparative data in the chat-o-sphere) so I decided to do my own, looking at their last SEC submission (shows total, connected and paying customers and revenue 2006 - 2010). I also looked at the reported data for 2005 (when eBay bought them) and what the Skype owners have told the press about early 2011 (c 6.5% paying customers, c 170m connected customers). The key data is set out above in the chart, explanation below. The red line looks at ARPU/Connected user - total revenues have risen from c $75m in 2005 to reported revenues of 860m in 2010, and (on reported run rate) over $1bn for 2011 by May 2011. Total connected users have risen from c 10m users in 2005 to c 170m users. that means the ratio - ARPU/user - has declined from c $7 per connected user to c $6 per connected user - or from 100% of 2005 value to 85%, as shown on the chart. (I used the 2005 basis set at 100% so you can see the relative shifts of different datasets to the same relative magnitude) Similarly, you can do the same calculation for ARPU/paying users. In 2005 paying users were about 9% of all users, now they are c 6.5% (yellow line) - a decline from 100% to 72%. Fortunately they spend a little more each, up 18% from 2005 (maroon line). As you can see, the data by and large is a slow slide to the worse, which is where the Microsoft valuation comes in. Microsoft paid c $8 bn (deducting Qik) for something that was valued at c $2.75bn about a year ago - a c 3-fold increase. In fact, revenue jumped from c $620m in 2009 to $860m in 2010 (to a deduced c $1bn run rate now), a c 175% increase. Increase in users has been similar (yellow line shows fairly constant ratio 2009 - 2011). Dividing a 3-fold increase in price with a c 175% increase in underlying revenue shows us that Microsoft is assuming that each user is roughly double the assumed value a short year or so ago. (To be fair, the 2005 eBay price had an assumed user value c 5 x the 2009 price - now that's overpayment!) To which you then have to ask "what has this deal done that doubles the user value?" In fact its worse than that, as the last few years have seen a jump in use of video, which is increasing cost/user while revenue/user is at best static, and that is only going to get worse* - so this deal has to more than double value! By the ludicr...sorry, growth priced value/revenue multiples of Facebook (80x) a mere 8x sounds positively dull, but then you normally expect a company of Skype's age to be profitable. Microsoft is clearly struggling with this same question, hence the suggestion today that "free" video will get advertising on it, which seemed to go down like a lead balloon. What this shows is that there is going to be a lot of pressure on Microsoft to make this perform economically, but without some very good execution skills, the relatively high privece (for what it is) makes it more likely to be a turkey than a high flyer than otherwise. *Though as my colleague Paul Lancefield notes in the comments, owing to the P2P (Pay 2 Play Thursday, May 5. 2011Sustainable Grouponomics
Rather interesting article on Grouponomics by Felix Salmon, especially on it's competitive advantage - a guarantee to the seller that the minimum signup will be met:
....first it’s worth looking at the innovation in the name of the company: the idea that coupons only become activated once a certain minimum number of people have signed up for them. This is essentially a guarantee for the merchant that the needle will be moved, that their effort won’t be wasted. With traditional advertising or even with old-fashioned coupons, a merchant never has any guarantee that they will be noticed or make any difference. But with a Groupon, you know that hundreds of people will be so enticed by your offer that they’re willing to pay real money to access it. That ability to sell a discount against a minimum volume is a key thing, as it allows the merchant to design profitable discount systems. However, that is easily replicated by fast followers, so Groupon's risk is that those fast followers follow, fast - ie they have to continually out-execute: Groupon’s CEO, Andrew Mason, attributes his company’s success not to the genius of the idea itself, but rather to Groupon’s ability to execute — to keep both consumers and merchants happy. According to Groupon spokeswoman Julie Mossler, more than 95% of merchants would run their deal again or recommend Groupon to a fellow merchant. (Dholakia’s numbers are lower, but still high.) Keeping that number high is not easy: the company needs to be able to give good quantitative advice to merchants on issues such as where to price the Groupon, where to set the minimum and maximum number to be sold, how to avoid being overwhelmed by a huge influx of bargain-hunters, and the like. The article goes on to hypothesize that Groupon is "more social than thou" (I know, I know, aren't they all....) but for all that there is a telling point: For all that digital-marketing types love to talk about creating viral social-media campaigns and the like, social media is at heart a fantastic way for companies to compete on quality rather than marketing glitz. Social media is all about turning word-of-mouth into a tool which is much more powerful than it has ever been from a marketing perspective. And the best way to get great word-of-mouth is to deliver fantastic service. For a small company or even a large company which is great at what it does and never does any marketing per se, social media is a godsend I think this is broadly correct - copying the business model is easy, copying a business culture that is built around good service is much harder and thus this represents more of a barrier to entry. Not only that, but in this more networked age good and bad service is broadcast across the nets far faster, far further. We recently did a piece of work on customer service that showed that it was increasingly a tool of sales and marketing (recommendations from friends/social networks, service ratings on comparison sites, alerts from "friended" companies - all these are seen before purchase by the c 85% of people who now use the 'Net to make buying decisions, and transmitted by the c 50% of people who will blog/tweet/sms etc etc a good or bad customer experience). Groupon's weaknesses I think are that it is still a "fire and hope" system, albeit a big one with no doubt an increasingly honed feedback loop system. But this leads to a number of chinks:
There is also evidence of "Groupon Gaming" as one of the commentators noticed: i’ve also stopped buying restaurant groupons as most are semi-ripoffs (e.g. here in london they will sell you a “discounted” meal, but then charge 12.5% service charge on the theoretical full meal price (thus doubling the bill)) and other shenanigans of same order. These are hard to control, so you have to add complexity (eg eBay like supplier review data) which adds a cost to the transaction. Nonetheless it's a fascinating business play. My prediction is that it has a fairly limited shelf life as a high value play, but (in my view) it's owners' strategy is to build, operate and IPO into the Bubble. Apres Moi le Deluge, and all that..... Thursday, April 28. 2011The Internet is like Los Angeles...
Los Angeles — where the cars are magnificent but the roads atrocious. Interesting article in the Spectator by Rory Sutherland about how we pay for gadgets but not data, in fact as the utility of the information incresaes we are willing to pay less and less for it:
Given the entrepreneurial feats achieved online, this free-market enthusiasm isn’t altogether surprising. The only problem is that certain aspects of the digital economy actually show the invisible hand as being slightly arthritic. And if its bad for audio streaming, its going to get a lot worse for video [Re niche BBC programming] Ten years ago I would have missed almost all of it. Has anyone suggested this extra utility might justify a slightly higher licence fee? I don’t think so. Even your Spectator subscription shows this same distortion of value. Now, once you subscribe, you can sit in a café in Shanghai on a Wednesday afternoon and read the latest issue on your iPad or laptop two days before it lands on your doormat back home. There is a searchable archive going back years. Yet all this is given away free. It’s the tangible, paper copy people pay for. That is in the "Anglo Saxon" economies of course - elsewhere Governments have become far more instrumental in ensuring the buildout of the road network, and it shows. The US and UK rank pretty low (compared to their GDP etc) in average internet speed surveys.
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