Saturday, March 20. 2010What Hitler can teach GoogleLike Hitler, has Google over-reached itself? There was a piece on Daring Fireball about the increasing rivalry between Google and Apple - commenting on an earlier NYT article he notes:
The article is called "Hope You Enjoy the Smell of Napalm in the Morning", and I thought it may be worth extending the military analogies. At the same time as this, we have been following the rattling of virtual sabres as Google, via its proxy YouTube, squares off to Viacom in the hot/cold war between Olde Media and New. And then there is Buzz, aimed as other Social media players, there is Chrome and Google Docs aimed at Microsoft, there is a scrap brewing on data storage, handling and privacy with the European Union. Then there is the spat with China, the increasingly messy campaign against the Book Publishing industry, the start of a scrap with the ISP industry. And all this against a backdrop of continuing skirmishes with Yahoo in the traditional battlegrounds of Search. So what can Hitler teach Google? Quite simple - that it is possible to take on too enemies at once, over-reach oneself and the resulting implosion is not pretty. A quick recap:
At this point it all looks very sustainable - Germany with its conquests has the economic resources to fight Great Britain and her empire to a standstill, and the access to the French resources gives it a major advantage - over time it will be the major power, all it has to do is exert continuous pressure over time and it will achive European hegemony. But it is still worried, as it knows that over the horizon is a great fight that will eventually emerge, with Soviet Russia. This is winnable, but there is a risk with letting the Soviets re-arm, It is very tempting to attack them now, while they are weak (Stalin having shot many of his senior officers), comparatively ill equipped (their military technology is one generation earlier). Translating this into Googleterms, this is the fight vs Microsoft - steady pressure will give Google hegemony in its area. They are economically comparable. Over the horizon is the Olde Media empire, who are still woefully disorganised and poorly equipped. All the visionaries within it have been fired or sidelined after dotcom One, and their assets are all of that era. Attacking them now is very tempting. But the hubris and arrogance of all the easy wins pushes Hitler to greater and bigger dreams, and he starts to make strategic mistakes: (v) The last thing Hitler should have gone for at this point is a diversion, but he does - he fights the Battle of Britain and loses, and props up Italy as it's African empire collapses to the British Empire's counterattacks. Propping up Italy is a major diversion of Germany's energy, and it finds itself having to fight all sorts of small actions against a major power. These were the 2 major strategic mistakes Germany made, and were in themselves enough to doom it's expansion plans - there is no ways it has the resources to fight against Great Britain and Soviet Russia at the same time. But this is still a Good Old European War, and the likely outcome - arguably - can still be penning Germany back into its own historic boundaries and re-establishing the status quo until the next time. Europe has been doing this for 400 years, after all. This is not the time to get the USA to fight you too...... So, here we have Google fighting the TV/Movie industry and ViacomGrad is looming, the Microsoft fight is see-sawing back and forth, but at El AlaBing, Microsoft lands the first tanks on Google's turf. Google does not have the resources to take on Microsoft and the whole Entertainment industry, but it could still negotiate a reasonable settlement by ceding the more controversial terrain back to the major opponent industries, and coming to terms with them. So why, at this point, do you want to then also go to war against huge powers from far way - the whole Apple spat, pushing Android panzers into the Mobile/Telecoms/ISP industry, trying to outfight the Social Media industry with Buzz-bombs and taking on the European Union over data privacy?. This is overexpansion of resources at a level that even Hitler would probably have admired. From 1943 to 1945, an alliance of powers that were only the most uneasy of allies first got even and then surpassed German technology and methods, but their sheer economic size made eventual victory certain even if they only had "good enough" stuff, as this war was one of attrition which Germany could not win. From 2010 to 2013, its is predictable therefore that this ring of opponents facing Google (see picture above) will be able to equal and then surpass them - and the threat that Google has posed will drive all of them to want a fairly terminal solution. Besides, the wealth that is up for grabs within the Googlereich is too, too tempting to be passed over. Here endeth the (future) history lesson..... Update - bit of backchannel conversation and a few additional thoughts around "So what should Google Do"?. Clearly they have been putting a lot of ooomph behind a wide range of strategic options, and at some point you have to cull. My thoughts would be: Firstly, get out of unnecessary conflicts and try not to fight on more than one major front at a time .
Secondly, try and create alliances where they cannot win:
Thirdly, decide where your One Front will be
I don't have Google's internal economics so its hard to know the ROI of these various areas, but I suspect none are profitable right now. The question is which will return the greatest return and cost least to fund in the next 3-5 years *Keith McMahon has pointed out that Google now taking on Apple is akin to Germany deciding to declare war on Japan. Friday, March 19. 2010A shot across the Pirates' bows
I've been following the "YouTube Roolz" blogfest with extreme boredom, its clearly pre-emptive posturing before the Viacom court case - but this response shot from Viacom piqued my curiosity as its sets out the Viacom position:
YouTube was intentionally built on infringement and there are countless internal YouTube communications demonstrating that YouTube’s founders and its employees intended to profit from that infringement. By their own admission, the site contained “truckloads” of infringing content and founder Steve Chen explained that YouTube needed to “steal” videos because those videos make “our traffic soar.” Its interesting because it is in essence implying that even adopting the piracy business model is a de Jure illegal act. It has a huge impact - if you go back to our work on the evolution of the Web TV world, you will see that we assume that the very turbulent "Pirate World" holds sway in the next few years, and quite a few of the winners longer term are effectively the corporates bankrolling these Pirates (what we call Privateer Plays as a more accurate term here than Pirates). Google and YouTube being the prime example. This is significant - when we build scenarios we add in "milestones" or "signposts" you have to watch for, and one of them that signals a shift back to The Olde Worlde media is important. This is such. One of the conditions in our "Pirate World" and "New Model Media" scenarios was that the regulatory regimes did not shift to the side of existing rightsholders (when we did the work in 2008 the regulatory regime was fairly hands off, but its behaviour globally has been by and large increasingly "for" the rights of the rightsholder since then as country after country has become unwilling to lose the revenues from these large industries). Thus, a 2 year refresh of our work would be to increase the probability of Olde Media doing better, and if Viacom wins this - with significant enough damages - it may put the kibosh on Privateer plays completely. Arrr, so the winds be a-shiftin, Jim Lad. That'll send a shiver down the corporate timbers at Social Media Central.....but the pure Pirates, it seems, will be forever with us. Thursday, February 11. 2010Book Lack and Anger - Book industry guarantees Apple turnover
It would seem that the e-Book industry has taken a good, hard look at what happened to the music industry in the Noughties - and decided to follow down the same road - NYT:
In the battle over the pricing of electronic books, publishers appear to have won the first round. The price of many new releases and best sellers is about to go up, to as much as $14.99 from $9.99. Like all good plans in this space though, this one will probably not survive contact with the enemy - that is, us: ...there may be an insurgency waiting to pounce: e-book buyers. It is totally daft - as with digital music, the punters know it doesn't cost as much to produce so are buggered if they can see why they should pay top hardcover whack. And on the Kindle there is no discounted shelf, no second hand eBookstore, no paperback version (though it will probably come). In other words, the publishers have calculated that the margin on selling overpriced eBooks to the suckers who bought Kindles etc will more than make up for the smaller volumes. Trouble is, the suckers know this too. And of course, as has been proven over and over again, if the public don't like the price, they opt for Piracy. My prediction - this is yet another market full of F*ckwits (sorry, professional managers) who, by their short sighted behaviour over the next 2-3 years, will guarantee that an Apple iPod type play with the iPad or something like it, and a decent media pricing plan, will take them out. Like the Medieval French nobility who charged English longbowmen in three battles with the same sad result, the Publishing industry seems to have learned nothing and forgotten nothing from the slings and arrows of their past misfortunes. The Cognitive Dissonance of Happiness and Belief at TED
attended the TED first morning screening in London this evening. David Cameron gave his talk live and we patched into Long Beach for the rest of the session. I will cover Cameron's talk separately as it has Government 2.0/Social Media implications. Two of the other three talks were on behavioural economics & happiness (which also featured heavily in Cameron's talk), these are my notes:
Daniel Kahneman Happiness is the new black, but it has a number of cognitive traps:
There are two types of self - the rembering and experiencing self - that have different happiness optima - experiencing self has very short lived units of memory, 3 seconds or so, happiness is now. - the remembering self stores memories of happiness which drives choices - thoughts of the future are an anticipation of memories Thought Expereriment - if your memory afterwards was destroyed, would you go on the same vacation vs if your memory stayed? Because of the 2 selves, there are 2 happiness states - different optima - can't reconcile - Can measure happiness of experiencing self physiologically - Much harder to measure satisfaction of the measuring self eg about your life Satisfaction differs between the 2 selves so optimizing them differs - money (doesn't impact experiencing self, does impact remembering self) - goals - spending time with people you like 0.5 correlation between the two statistically for any one "happiness" vector, for example: - climate is not important to experiencing self but is to memory self - Gallup survey - feelings vary with income - above $60k pa flatlines experienced happiness, but remembering self likes reflecting on wealth My Thought - So what will be optimized by policy wonks? David Cameron started to lay out his stall, but I will deal with it separately Michael Shermer Global Sceptic Belief is the natural state of things, science/scepticism is uncomfortable - we have evolved this way by natural selection. We have two cognitively dissonanent traits: 1. Patternicity - We find patterns with random rewards Some behavioural psychology: - Studies show that people who are more disposed to believe in ESP, UFOs etc are more likely to see patterns where there are none. - Corporate environments study - people who feel they are out of control are more likely to see patterns in things - More significant patterns seen by RH side of brain 2. Agenticity - the tendency to assume that its not chance or inanimate objects that do things - We infuse patterns we see but don't understand with active agents eg angels, conspiracy theories, etc. It is literally all in the mind - for example if you stimulate temporal lobe and you get Oot Of Body Experiences Anyway, those are the notes. Saturday, February 6. 2010The Forrester Report on Personal MicroBrand vs Corporate IP
Forrester is cutting back on the ability of its analysts to create Personal MicroBrands, says Sage Circle:
Forrester CEO George Colony is well aware that savvy analysts can build their personal brands via their positions as Forrester analysts amplified by social media (see the post on “Altimeter Envy”). As a consequence, a Forrester policy that tries to restrict analysts’ personally-branded research blogs works to reduce the possibility that the analysts will build a valuable personal brand leading to their departure. In addition, forcing analysts to only blog on Forrester-branded blogs concentrates intellectual property onto Forrester properties increasing the value of the Forrester brand. Dennis Howlett notes (that's where I read this) that Forrester may not have their Econometer correctly tuned:
Possibly, but the IP ownership issues go deep - expect more of this in future. I await the Forrester Report on the topic with Eager Anticipation Update - not a Forrester Report, but a response of sorts on the Forrester blog Groundswell, which was started by one of those who have left (Charlene Li). Anyway, it says:
So, byelines on the company blog then. Seems like the best solution over all, after all newspapers and magazines have used it for many, many years. Thursday, February 4. 2010Microsoft and the lack of Disruption Management
Very interesting discussion going on about a NYT article on Microsoft's inability to innovate vs Apple:
But the much more important question is why Microsoft, America’s most famous and prosperous technology company, no longer brings us the future, whether it’s tablet computers like the iPad, e-books like Amazon’s Kindle, smartphones like the BlackBerry and iPhone, search engines like Google, digital music systems like iPod and iTunes or popular Web services like Facebook and Twitter. The NYT offer up: Good old silo sieges....
...but you get those in every company, thats a given. What you need is something in the knitting that stops the legacy business silos (which have the big budgets) from squashing the New Things. Unlike other companies, Microsoft never developed a true system for innovation. Some of my former colleagues argue that it actually developed a system to thwart innovation. Despite having one of the largest and best corporate laboratories in the world, and the luxury of not one but three chief technology officers, the company routinely manages to frustrate the efforts of its visionary thinkers. But even then its not a Microsoft thing only, and its not enough just to squish the Barons - Apple was in the Doldrums after Jobs left, and perked up when he came back. Ballmer is no Jobs (nor a Gates, for that matter), he's an excellent Operator of What Is, but not a Visionary of What Is Not. Ozzie has not had enough impact (Vista, anyone?). Excellently executing the Status Quo makes not much issue over 2 years but makes a big difference over 10 years (to paraphrase Bill Gates), which is why share price has been falling for years. Take the endgame of that tablet story: ...even though our tablet had the enthusiastic support of top management and had cost hundreds of millions to develop, it was essentially allowed to be sabotaged. To this day, you still can’t use Office directly on a Tablet PC. And despite the certainty that an Apple tablet was coming this year, the tablet group at Microsoft was eliminated. Thats not the fault of silos, thats an inability of top management to get the big battalion barons off the pot. That can only be solved by the absolutely resolute Top Management - ie the CEO. I think this one is also a key point:
The value chain is now far more integrated. Its not clear to me that Microsoft needs to own the hardware (like Gates, I agree its very risky) but what they do need to do is be able to do is build great software as a fast follower. Why is it Android, not a Microsoft OS in the competing smartphones to the iPhone? Where are they in lightweight e-Readers and tablets? As Stowe Boyd points out, they should (and could) have done a lot better in the Social Media tools arena. No, I think this is Microsoft's top management being too keen on keeping the fat profits of the existing products but forgetting to watch the disruptive stuff closely enough. The irony is that Microsoft (and Sun et al) profited from the last generation of IT companies falling into the same trap. IBM and the BUNCH (Burroughs, Univac, NCR, etc), DEC et al were so wedded to the margins of their existing mini and mainframes they just couldn't bring themselves to invest (and cannibalise) their own revenues with DOS and UNIX boxes and got nailed. IBM had a cathartic shift - a Creative Destruction Moment if ever there was one- and the rest went to the wall. Microsoft now faces that challenge, and doesn't have a Jobs it can recall. Who will play Gerstner for Microsoft then? And before anyone praises Google too much, that's them in 10 years or so - we are already seeing their inability to make money and great products outside of their core competence of search Ads. (Incidentally, re Disruption Management, I spent some time last year working with Adriana Lukas (one of the other contributors to the Social Media in Enterprises event this week) trying to piece together how companies might manage themselves through all this. More Later, as they say. Monday, January 25. 2010Mashable's Four Trend Mish-mash
I tried posting a comment on Mashable's post about 4 "Major Trends in Technology" but its one of those sites where you have to log in to comment, so I took my comment and posted it here instead
Anyway, the article posits 4 trends. But, while these look like "no brainer" trends, I'm afraid that they are falling into the classic trap of just assuming that what has happened in the immediate past will thus predict the future. I can think of a number of forces pushing against them - in brief, per trend these are: 1. Web accessible everywhere - requires infrastructure buildout, that's not cheap, and ROI is a diminishing returns game. Ignores developing world economic issues. 2. Web access not in the computer - in reality, you need computer power to make the Web more than barely usable (see Mobile phones, failure of till iPhone), and you keep on needing more - it's more accurate to say the computer will not always be in the computer anymore? 3. Web being Mediacentric - well, in the sense that it is all media, sure. But if you mean video as opposed to text I think that is less likely - for so many applications, text can be parsed far faster. And Time is the non renewable resource. In many ways time spent consuming video media is what we do with our "junk" - ie low value time. Follow the money. 4. Social Media will be its largest component - bah humbug - the "killer app" of the internet - apart from Porn And then there are the "known" and "unknown" unknowns, where: - "known" equal predictable surprise shifts that you can see coming, eg what happens when today's smartphone power is a $5 commodity and the size of a peppermint (Moore's law redux); and What's Next? The error here is a common one in pop-punditry - look at the last 10 years or so and assume the next 10 will be the same, just more so - the trick is to look at the last 100 years or so and see the patterns and waveforms. As Santayana said, those that forget the past are doomed to repeat it. Saturday, January 23. 2010Playing Wall Street at its own game
Nice article from Chris Dixon on the areas where the Internet can disrupt the financial services industries (He is responding to Sarah Lacy's original article where she wonders how come the 'Net hasn't disrupted the Financial Services industry yet). He has a number of areas of retail banking, but I want to focus on where the real material differences are - the merchant banking functions:
I agree, this is an area ripe for lower cost competitors. Paypal is not loved by a lot of people, but there must be someone who can build a better online alternative. Proprietary trading. A big trend over the last decade is for more of big banks’ profits to come from “proprietary trading” – which basically means operating big hedge funds inside banks (this trend is one of the main causes of the financial crisis and why the new “Volcker rule” is potentially a very good thing). As Chris notes, they use powerful algorithms to out-trade less well equipped people (read The Predictors about how this all started). It occurs to me that with the power of computers today, and social media, it may be possible to give small traders technology that matched them. Failing that, education. As Chris notes; Any website that encourages unsophisticated investors to buy specific stocks is helping Wall Street. Regular people should buy some treasury bonds or maybe an S&P 500 ETF and be done with it. That would be a huge blow to Wall Street. And how better to spread good practice than via social media. A similar process could be applied to Trading
As for the above case, it must surely be possible to give ordinary users technology of similar power today. Investment banking. .... ....Regarding mergers, there have been endless studies showing that big mergers only enrich CEOs and bankers, yet they continue unabated. This is part of the massive agency problem on Wall Street and can probably only change with a complete regulatory overhaul. The best thing ordinary shareholders can do is use social media to become active shareholders - I wonder what would happen if more people started to become far more active pressure groups on the activities of their own retirement funds, as Chris points out: Mutual fund management. Endless studies have shown that paying fees to mutual funds is a waste of money. Maybe websites that let your peers help you invest will disrupt these guys. I think a much better way to disrupt them is to either not invest in the stock market or just buy an ETF that gives you a low-fee way to buy the S&P 500 index. But I think We The People could do two other things right now:
The other issue that needs solving is to tear down the artificial barriers that raise entry costs in so many of these areas, allowing them to charge hig prices as there is so little competition. Social action has worked in other areas. Sadly, the average Facebook or Twitter user is far more likely to show support for a discontinued chocolate bar, or join a Twitter freedom of speech in Iran campaign or similar, than take part in mass action for sorting out the disgraceful behaviour of the people managing their hard earned savings, Until that changes, nothing will change. Partly its education, but partly its will. Saturday, January 16. 2010Cyber Cold War and why the Great Firewall of China will Fail
Good article in the NYT prompted me to write this post. The NYT notes that:
Just as Mongol invaders could not be stopped by the Great Wall, Chinese citizens have found ways to circumvent the sophisticated Internet censorship systems designed to restrict them. This is spot on - from the Great Wall through to Constantinople. on to the Maginot Line and then to the Berlin Wall, trying to erect walls to keep enemies out has failed historically, and will do again. This is as true of ideological walls as well, the barbarians at the gates will - given enough time and will - find a way to outflank or undermine them I am also of the opinion - call this melodramatic if you like - that Google pulling out of China is as near to a declaration of a "Cyber-Cold War" as one can imagine. The balloon has gone up, its been officially admitted what is going on, and the resources of the West will probably now be co-ordinated and focussed on it in a way they have not been till now. And history also shows success is even more likely if the people inside the walls are keen on letting the barbarians in! This is the case in China - the NYT article goes on to describe how the Chinese themselves are busy undermining the walls: They are using a variety of tools to evade government filters and to reach the wide-open Web that the Chinese government deems dangerous — sites like YouTube, Facebook and, if Google makes good on its threat to withdraw from China, Google.cn. This is no doubt worrying the Chinese authorities hugely. And this is especially hard with the Internet, which was architected to be as hard as possible to stop. But as the East Germans found, the economics of a Stasi state - where nearly 2% of the population were employed on spying on the rest - just doesn't work. That's just too many smart productive people creating zero value themselves and stopping other smart productive people from creating value. Unfortunately, East Germany had to suffer a generation of misery before the Wall came down. Walls slow things down, but they don't stop things. Monday, January 11. 2010Mush-up, not Mash-Up
Jaron Lanier has written an essay on the dark side of Web 2.0 and Social Media, he accused it of being a World Wide Mush. In doing so he touches on many of the areas we have in the last 2 years, but has a turn of phrase that is well worth reading:
On the Myths of Open Source's Inevitable Excellence
No Innovation? Here's one problem with digital collectivism: We shouldn't want the whole world to take on the quality of having been designed by a committee. When you have everyone collaborate on everything, you generate a dull, average outcome in all things. You don't get innovation. On the issue of social collaboration being the best approach to problem solving
On the perils of Freeconomics
On why selling T Shirts instead of content is not a viable option Before too long—in 10 years, I'd guess—cheap home robots will be able to make custom T-shirts from free designs off the Internet. When that day comes, then a T-shirt's design will be no more valuable than recorded music is today. On Advertising in a Freeconomic world The owners of big computer resources on the Internet, like Google, will be able to make money from the open approach for a long time, of course, by routing advertisements, but middle-class people will be increasingly asked to accept a diet of mere kudos. No one should feel insulated from this trend. Poverty has a way of trickling up. Once everyone is aggregated, what will be left to be advertised? The downsides of Social Media mentality and why online Whuffie will opt for popular, not good This is all harmless enough, but the pattern can be manipulated in dangerous ways. I don't want our young people aggregated, even by a benevolent social-networking site. I want them to develop as fierce individuals, and to earn their living doing exactly that. When they work together, I hope they'll do so in competitive, genuinely distinct teams so that they can get honest feedback and create big-time innovations that earn royalties, instead of spending all their time on crowd-pleasing gambits to seek kudos. This is not just so that they and their children will thrive, but so that they won't become a mob, which, as history has shown us again and again, is a vulnerability of human nature. Pessimistic? Sure. And even worse, its against the current US mental model of Positive Thinking rather than rational analysis when it comes to such matters , but Jaron Lanier has been fairly prescient in this space so the boy has form.
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