Google Instant -the Death of SEO is somewhat exaggerated

Google Instant now offers a drop down menu and updates the page in real time when you search so it speeds up the typing and gives you a steer towards what similar terms others might be using. Some people think it's the death of SEO -Steve Rubel for example:

Here's what this means: no two people will see the same web. Once a single search would do the trick - and everyone saw the same results. That's what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors. 
Think about it. When you push a door and it doesn't open quickly, you push harder. When you try to drive a car up a hill and it doesn't go as fast as you would like, you step on the gas. Feedback changes your behavior. 

Eh? I would have thought more people will hit the same phrase on the toggle thus reducing variability on what people see, and SEO will be key to get your website onto that first googlepage, which will now be more samey so the ante will be upped

As always, on the Internet "the death of" is usually somewhat exaggerated.

Postscript - by the way, while I think it's all very clever, the real high impact shift was the original drop down menu. This is bunce, but of course those ads served at lightning subliminal speed probably get charged for